BLUM
rebranding of our family wine
[2020] My family is fortunate to have inherited a small vineyard in the Rheingau on which Riesling is cultivated. The patch of land is located in Walluf, a small municipality in Hesse, and is cared for by the nice people of the Weingut Mehl since our family no longer lives in the region.
Every wine needs a label that represents its taste and the values of those who produce it. It was time for a redesign.
Cultivating wine is about more than growing grapes, pressing them, and fermenting everything in big barrels. Besides technical decisions, it is also a decision on how to interact with nature.
Vineyards have been, like so many industrialized agricultural areas, landscapes dominated by monoculture and heavy use of insecticides.
Luckily, winemakers have started to embrace the usefulness of secondary vegetation, like weeds and flowers. The presence of different living beings in the vineyards leads to more biodiversity in general, attracts more pollinators, and some even act as natural herbicides/fungicides/insecticides. It generally leads to a more robust ecosystem, which is also beneficial to the grapes.
Flowers are even believed to have a positive influence on the taste of the vine. So, I decided to put the focus on the flowers in between the vines. The silent stars and indicators of ecosystem health.
category
personal project
collaborators
my family (Justus, Friederike & Stefan)
process
We chose wildflowers that usually grow in ecologically managed vineyards and every member of our family carved the one flower he or she liked best out of linoleum.
The results were four different flowers. Each one represents one family member, united in our shared love for wine and ecological well-being.
design
The minimal and elegant design in black, white, and gold reflects the Riesling quite well. Quality and fine flavors, without being pretentious. Playful without being hectic. Contemporary and timeless.
The lean and condensed font is a hommage to the slender bottle our wine is filled in.
